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How the Medical Imaging Industry Has Changed in the Past 3 Years Because of a Struggling Economy

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Hmmm... Let’s see... Insert some humorous/endearing analogy about heat and pressure making diamonds here. Follow with the assertion that the current medical imaging market is one such gem refined by the pressures of a struggling economy… Yeah, that sounds pretty good. Are there still bagels in the break room?

Oh. Hello there! You just caught me brainstorming for my next article, one of the many things I do here at Block Imaging. How long have you been standing there? Probably long enough to hear my big plans for that diamond analogy. I know, I know: it’s a little ham-handed, but I really believe it.

Read this second part and you’ll find out why. I’m gonna step out for a bagel while you do that though.         

Rolling With the Punches 

Because of budgetary difficulties, many imaging facilities are holding on to their existing equipment longer. Third-party, refurbished imaging equipment operations like Block Imaging have had to respond to this trend by stepping up their parts and service game. This kind of diversification has strengthened the industry in both its depth of expertise and the networking that has formed between its major players.

Slow to adapt? Perhaps. Stupid? No! The OEMs have their finger on the pulse of industry trends every bit as much as the rest of us. They’ve reacted to the econo-slouch and the new competition by offering discounts on “refurbished” systems. Customers can reduce their price by declining a new paint job or accepting a used tube, image intensifier, or HV tank. By the way, you’re welcome for the competition-induced savings!

Aside from the aforementioned equipment benefits, the economic downturn has also yielded a procedural perk. Efficiency in patient-load scheduling and uptime management has increased as reimbursement numbers have decreased. It's little consolation to your facility’s fiscal numbers but efficiency is always a positive for customer service. Yes, this is a case of putting lipstick on the pig, but I think we can all agree that no one will want to take the pig to the butcher after they see how cute it looks in that flirty maroon color!

See What I Mean? 

So, do you see what I mean? The economic pressures the industry has had to face have hardened it and made it beautiful. Third-party equipment vendors are helping owners/users afford better systems and owners/users are continuing to deliver great patient care in spite of reduced resources. I told you that diamond analogy was an apt one! You’re right though; it is sort of cliché. Maybe I could say something like, “Whatever doesn’t kill you makes you stronger”.

Nevermind. If you’re gonna laugh at me, I’ll just sit here and finish my bagel.


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