A Case for Visiting RSNA Chicago
As a refurbished imaging equipment company, we spend a lot of money on the RSNA annual meeting in Chicago. It represents the most substantial marketing expense we have each year. Many people are wowed and impressed by the booth and the team we have present every year.
We are big fans of RSNA Chicago and we think you should be too.
This show brings out the who's who of the medical imaging community. All the major players put their best foot forward and, in our opinion, the refurbished imaging community should be doing the same.
Not only is this the week each year when many people who are trying to make capital equipment decisions are together in one place, but the needs for creative solutions and alternative options for serving patients have never been greater.
On top of that, the outlook for 2013 suggests these needs will only increase.
Our team’s week will be spent in meetings over opportunities large and small with people all over the world who need refurbished equipment, spare parts, and service contract options.
It will also be a time when we reconnect with the vendors and partners that we work with day-in and day-out through the year. While the expense is considerable, it pales in comparison to the value of all the meetings that take place and the expenses that would otherwise be required to make as many connections with imaging industry players.
Our recommendation: be there!
We look forward to meeting you at our booth at RSNA Chicago 2013!
Meet the author: Jason Crawford
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